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Stories as tools

Stories have functions. We use stories to educate, stories to make connections, stories to simulate experiences, stories to persuade, stories to understand the world …

For communicators, it is vital to become aware of our story repertoire and how it can be used.

About this session

During this practical session, you will learn:
• What makes a good story
• Practical ideas for collecting & organising your stories
• How to put your stories to work

This session is useful for all professionals and communicators with an interest in stories and storytelling.

Particularly useful for:

  • Marketers & entrepreneurs

  • Presenters

  • Trainers

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