One of the title words on the book cover below has been covered up. Can you work out what the word is?

Here is an excerpt from the synopsis:

What is Health _ _ _ _ _ _ _ about?
Health _ _ _ _ _ _ _ is an innovative new book about lifestyle, disease risks, diseases and treatments covering a vast range of subjects from period pains to heart attacks; spots to skin cancer; itchy bums to sore heads; and big ears to big bellies.

Do you have the answer yet? OK, here are a couple of clues:

1. The title, which is a play on words, is a bit of a cliché. The same formula has been used for the titles of books on football, money, family, etc.
2. The title means, ‘Issues related to health ‘
3. The title also means, ‘Health is important‘

Now if we were in the classroom, we could play hangman with the missing seven-lettered word. But since we’re not, I’ll have to give you the link to the book: Click here.

Perhaps this title could be described as a Parser Pun. The word ‘matters‘ can be comprehended as either a verb in the third person singular form or as a plural noun.

Here are some more examples of this formulaic title:

• Football
• Family
• Bread
• Money
• Reading
• Spelling
• Coaching